The Do One Thing Well List 2024.
Some products, some services, some experiences are just right. It’s hard to know how to make them simpler, more beautiful or more useful. They bring together innovation, tradition, and great design, to make something that is truly special.
This list was put together to celebrate those who decide to ‘Do One Thing Well’, which it turns out is a rare thing. For us, it takes 75 different processes to make a pair of our jeans. And we only have to be world class at 75 of them. Eek.
Terra. A companion for mindful wandering. Powered by AI.
Lomi. Recycle food at home. Composting made easier.
Oura Ring 4. The best just got better.
Tripod-X. Fully Motorized. Self Moving. Self Leveling. On balance, the best.
Yoto Play. Screen-free audiobooks. If only they made one for adults too.
X-Box Accessibility. Empowering everyone to play. Game on.
Ultrasound Bra. Wearable ultrasound that screens between checkups.
Swarovski Optik. The first smart binoculars. The future of nature-spotting.
Poetry Camera. A picture prints a thousand words.
Freitag. Bags made from used and circular materials. We live in cycles.
Unipapa Flip. Merging the utility of a mirror and an ironing board.
Produced Near–By. A searchable directory of the very best local producers.
Jo Gordon. Jolly good knitwear that you will want to care for.
Hana Karim. A unique, artisanal touch that adds warmth to your life.
Our Place. Essential and innovative cookware and dinnerware.
All Day Goods. Plastic waste destined for landfill given a second life.
Tony by Lea Lorenz. Portable refrigerator powered by evaporative cooling.
Antler. For 110 years, a companion to the world’s most curious explorers.
Same As Ever. Understand what never changes to make better decisions.
Novacene. AI will be as dependent on the health of our planet as we are.
New Happy. A science-backed way to help you find lasting happiness.
The Wealth Money Can’t Buy. How to enjoy an honestly rich life.
How Westminster Works. People in power don’t want you to read this.
Tomorrow and Tomorrow and Tomorrow. Epic. Read it before they film it.
It’s Them, Not You. A deeper understanding of family dynamics.
Don’t Make Me Think (Revisited). Don’t think. Think again.
DO Nourish. Build resilience, wellbeing and long-term health.
Barlwyd at Plas Weunydd. A haven for nature lovers and wild swimmers.
You Must Create. In memory of co-founder Fraser Moss. He did create.
Brød. Sweet perfection. A little taste of Denmark, in the capital of Wales.
Cegin Hedyn. More than just a community canteen; it’s a movement.
Sculpt the World. Terrific and transient Land Art in stunning locations.
Peter Bodenham. Ceramics as traces of phenomenological experience.
Savoir Beds. Focused on making the best, not the most.
Pasta a Mano. The most delicious pop-up pastaria.
Bad Wolf. A major force in the worldwide entertainment industry. Proper.
How to Disapper. An intimate portrait of Radiohead by Colin Greenwood.
How to Live Icelandic. Inspiration and insight from the land of fire and ice.
The Craftivist Collective Handbook. Crafty in more ways than one.
Margaret Calvert. The graphic design that created a house style for Britain.
Look Good, Feel Good, Play Good. A visual history of women’s sportswear.
Book from the Ground. A day in the life of an office worker. In icons only.
Joe Lycett’s Art Hole. Infamous portraits of the most influential people.
Vitamin Txt. Today’s most innovative artists working just with text.
Somewhere. Sam’s indexing of everyday life reaches across space and time.
The Dreaming. Soul-voyaging. Experience the magic of nature.
SXSW London. Step into the future. SXSW is coming to London.
You Me Bum Bum Train. Our lips are sealed. The less you know, the better.
Love Trails. The original running, adventure and music festival.
DO Wales. Three life-changing days. Full of heart, ideas and insight.
Timber. Stand up and be counted. Rethinking our relationship with trees.
Detour Discotheque. Pop-up discos in the world’s most unexpected places.
Turbulence Berlin. Transforming Tegel Airport into an open air venue.
teamLab Borderless. Explore one continuous borderless world in Tokyo.
Lumi Sauna Pro. Indoor far-infrared luxury sauna. Elevate your wellness.
Moon Juice. Sleepy Magnesi-Om. Sleep fast and deep.
Non-Sleep Deep Rest (NSDR). A collection of non-sleep deep rest tracks.
MYO Master. Full-size professional ice bath for home. Brrrrilliant.
Brick. Your phone, minus the distractions. Smarter phone life.
Drowsy Sleep Co. The cult silk sleep mask. Not all comfort zones are bad.
Qure. Reclaim confidence. The first mask in the world that adapts to you.
Tree FM. Tune into forests around the world. Escape, relax and presrve.
Moonbird. A handheld breathing coach to help alleviate stress.
Class Pass. One app for all things fitness, wellness and beauty.
Capture One. Your photography reimagined. Turn pro.
Monocle. A truly global take on world. Nobody does it better.
Fussy. Next generation deodorant. Sometimes it’s good to be fussy.
Apartamento. The everyday life interiors magazine that’s not so everyday.
Endel. Neuroscience-backed personal soundscapes for focus and sleep.
Picture This. An AI-powered plant-identifying botanist in your pocket.
Extract Coffee Roasters. One clear purpose, make coffee better.
Daye. For the days when your period is cramping your style.
Andoni Beristain. Stories can be told in many ways. Andoni knows how.
Reikan Creations. Organic materials. Outstanding artwork.
Dadu Shin. All made with just a blue ballpoint pen. Amazing.
Mr. Bingo. He’s only gone and opened a real-life shop. What a tw*t! ;)
Lewis Rossignol. You are invited to draw your own conclusions. Superb.
Ilya Romaine. Yorkshire-based DOer and drawer. Legend!
Tim Klein. Puzzling. Surreal and sublime montages.
James Coffman. Elemental and universal designs rooted in humanity.
Deville. Incredible line-drawing detail. Illustrating Everyone I’ve Met.
Sunday. A sunlight machine. 34,000 lumens LED light, self-cooled by water.
Ancient Ritual. Discover Arc. The world’s first experiential sauna.
Beflo. Work is better when you’re in the flow. Find it with the Tenon Desk.
Lapima. Sunglasses made in Brazil, by the hands of experts.
Clock Clock. 24 clock faces moving in carefully designed choreographies.
Wilderness Reserve. Stunning restored properties in rural Suffolk.
Cornilleau. Style and substance. An unbeatable playing experience.
Linn Sondek LP12–50. Audaciously awesome audio, with love from Jonny.
House of Assets. eBay Plus. The digital destination for premium assets.
Desk Break. Golin and Cox tackle mental health in the workplace for Asics.
Sleepfluencers. Åkestam Holst NoA turn windows into Ad space for IKEA.
Too Many. Wolfstreet promotes a pivot towards Vinted’s pre-loved fashion.
Stairs. Winning doesn’t always feel like winning. Wieden+Kenney for Nike.
Welcome to ????. TBWA\Melbourne trolls tourists for Specsavers.
Decades of Confusion. Partizan and Levy perfectly pronounce Loewe.
Is it Even a City? Newslab embrace irony to go viral for Visit Oslo.
There’s Tea, Then There’s GOOD Tea. Isobel give Clipper a makeover.
Icons. BBH London says Tesco literally stands for quality food.
Nike: Form Follows Motion. The first major Nike exhibition. See it at VDM.
Erased Studio. Ephemeral and timeless structures and spaces.
Flamboyance of Flamingos. Yinka Ilori makes London’s most playful park.
On Water. Ayşe Erkmen helps you walk on water in Münster, Germany.
Kjerringholmen Cabin. A wilderness retreat. Build smaller, build smarter.
The Valleys Exhibition. Exploring its landscape, people and communities.
Taskmaster Live. With all the ludicrous and infuriating tasks that we love.
Restaurant of Mistaken Orders. Too heart-warming to sum-up in one line.
Lithica. Carved in rock and concealed in Menorca’s landscape. Special.
Humanscale Nova. Advanced Tech. Exceptional lighting performance.
Ambient One. The air quality tracker for your creative space.
Apple Vision Pro. The era of spatial computing is coming.
Playlists by Designers. Discover what designers are listening to.
Flim. The search engine for creative people.
DJI Air 3. Reaching new heights in double-drone-camera technology.
Logitech MX Creative Console. Clever dialpad and keypad for speedy pros.
xTool Screen Printer. A revolutionary laser and screen printing solution.
Godox ML100Bi. Master light in the palm of your hand.
SuperKeen. A gut-loving cereal. An anti-inflammatory lifestyle for all.
Sant Ana. Life is hard. Food shouldn’t be. CBD infused olive oil from Crete.
Lana. Small batch ultra luxury Tequila made from 100% Blue Weber Agave.
Cocktail Collection. Celebrating creative skill past and present.
Hoko. A London experience made from memories of Hong Kong.
Pentire. Non-alcoholic botanicals, created to support active lifestyles.
Sour House. Thoughtfully designed tools for the home sourdough baker.
Nunc. Your favorite coffee. In the best place. Home.
Bero. Premium non-alcoholic. With great beer comes great responsibility.
That’s it.
You made it to the bottom. Phew!
Same time, next year?
If you liked this, you’ll love our newsletter.
Once a week we send out a newsletter. We call it Scrapbook Chronicles. We share the things, ideas and products that inspire us.
Give us a clap.
Feedback feeds the soul.
