Do One Thing Well List 2021

Some products, some services, some experiences are just right. It’s hard to know how to make them simpler, more beautiful or more useful. They bring together innovation, tradition, and great design, to make something that is just right.

This list was put together to celebrate those who decide to ‘Do One Thing Well’, which it turns out is a rare thing. For us, it takes 75 different processes to make a pair of our jeans. And we only have to be world class at 75 of them. Eek.

SEA SWIMMING.

Patagonia Round Toe Booties — Makes Dipping Your Toes A Little Easier.

Marane Shorts — Feel Comfortable.

Dry Robe — Toasty!

Patagonia Yulex Gloves—Reduces Numbness.

Finisterre Merino Base Layer — Have A Warm Layer Handy To Throw On.

Stanley Vacuum Insulated Bottle — Have Your Coffee Ready.

Patagonia Yulex Cap — Save Yourself The Brain Freezes.

Neals Yard Remedies Massage Oil — Helps To Get Your Boots On.

Magic Seaweed Online Weather/Wave Forecaster — Don’t Get Caught Out.

Flora Jamieson — Wild Swimming Book.

BETTER WRITING.

Richard Cohen—How To Write Like Tolstoy.

Grammarly Spelling And Grammar — Takes The Pressure Off.

Time Cube Timer — Set Targets.

Distraction Killer — Boost Your Productivity.

Evernote — Keep Your Notes In Order.

Harvest Time Tracking — Stay Focused.

Notepad — Somewhere To Keep Your Scribbles.

Scrivener Writing Software — Have Everything In One Place.

Naval Ravikant—Getting Rich Is Not Just About Luck.

Keyboard CEO DO Lectures Writing Course — Biased, But Yeah.

WORKING FROM HOME (PRO).

Newgate Wall Clock — Finish On Time.

Apple Screen For Your Laptop — Elevate Your Work.

Donald Judd Furniture Standing Desk — Bespoke To Order.

Apple Air Pods — No More Untangling.

Orangebox Personal Pod — No Distractions.

Herman Miller Aeron Desk Chair — Be Comfortable.

Zoom Pro — Stay Connected.

Carl Hansen And Son Arne Jacobsen Society Table — Own A Good Desk.

Wim Hof Method—Keep A Morning Routine.

Peloton Bike — Get A New Commute Home.

CAMINO WAY PILGRIMAGE.

Guide — Make A Plan.

Black And Blum Water Bottle — Keep Hydrated.

Haglofs Boots — Look After Your Feet.

Happy Ears Ear Plugs — Sleep Well.

Compeed Blister Plasters — Essential For Any Pilgrimage.

CaminoTool App Guide— Way of Saint James. Works Without WIFI.

Patagonia 45L Backpack — Pack Light.

Camino Pilgrims Office—Make Sure You Get A Passport.

Darn Tough Vermont — Lifetime Guarantee. Merino Socks For Life.

Parador Restaurant Guide — Treat Yourself When You Arrive.

CREATIVE BOOKS.

Jacquemus — Marseille Je T’aime.

Tom Kundig—Working Title.

Brene Brown—The Gifts Of Imperfection.

Andrew Paynter—DO Photo.

Ichiro Kishimi And Fumitake Koga—The Courage To Be Disliked.

Jeff Goins—Real Artists Don’t Starve.

Glennon Doyle—Untamed.

Steven Pressfield—Nobody Wants To Read Your Sh*t.

Seth Godin—The Practice.

Rha Goddess—The Calling.

LIFE-CHANGING EVENTS.

Vinter Jazz Denmark — 600 Concerts In 150 Brilliant Venues.

Business Of Blockchain London — Always Network.

World Domination Event Portland, Oregon — Be Inspired.

Slow Factory Open Education — Equity Centered Open Education Institute.

Buskers Bern — Street Artists Standing For Quality, Diversity And Liveliness.

Natural Selection—Backcountry Snowboarder’s Dream.

Terra Madre—Uniting Our Food, Our Planet And Our Future Worldwide.

Photo Festival La Gacilly, France — Free And Totally Outdoors.

Bonfire With Soul With Duke Stump—A New School Of Thought.

GET CRYPTO SMART.

Luna Crush — Stay In The Loop.

Ledger Nano S — Store Your Crypto.

Coinbase — Manage Your Coins.

CoinGecko — Insights For All Your Online Currencies.

Crypto.com — Spend Your Crypto.

Token Metrics — Help Building Your Portfolio.

Ivan on Tech—Swedish YouTuber Educating The Blockchain Community.

Uniswap — Accessable To All.

Elliotrades—They Call Him The Cryptocurrency Red Pill.

Metamask — Have Everything In One Place.

HOW TO SWITCH OFF.

Tonal Smart Gym — Bring The Gym Home.

Calm App — Count Your Breaths.

This Works Pillow Spray — Sleep Better.

Mirror Fitness Mirror — Hidden In Plain Sight.

Palomar City Radio — Live Radio Around The World.

Volant Clay Diffuser — Fill Your Rooms With Essential Oils.

Haeckels Bath Soak — Everyone Needs A Bath Once In A While.

Lightbulb — Mood Lighting.

OMGTea — Quality Matcha.

Bed Of Nails Acupressure Mat—Restore Your Body.

APPS FOR A SIMPLER WORK LIFE.

WeTransfer — Simplest Way To Send Your Files Around The World.

Rev — On Demand Transcription Service.

Process.st— Manage Your Checklists.

Clear App — Get Organised.

Depop — Sell Everything.

Keeper — Passwords Are Always A Faf.

Fantasical — Sync Your Calendars And Never Miss A Date.

Monday.com — Work Together.

Waze — Don’t Waste Time In Traffic.

Monzo Bank—Making Life Easier, Not Harder.

THE BEAUTY OF PRINT.

Portraits Of Humanity Vol 2—Collection Of 200 Stories.

Craig Mod Kissa By Kissa—1,000km Walk Along The Nakasendō.

Nike—Better Is Temporary.

Jacquemus Images—iPhone Pictures Only.

Richard Beaven All Of Us—Portraits Of An American Bicentennial.

FolkLife Magazine—Inspired By Island Dwellers.

Michael Bierut How To—Destroy The World With Graphic Design.

Bruce Mau Mc24 Publishing Book—A Toolkit To Engender Change.

Captain Tom Moore Little People Big Dreams—Humble Man From Yorkshire.

Stanley Donwood Bad Island—A Silent Species-history In Eighty Frames.

SUBSCRIPTIONS THAT OVER-DELIVER.

Monocle Magazine — Monthly Global Affairs And Lifestyle Magazine.

Extract Coffee Coffee Club — Never Run Out Of Coffee.

Harrys Razors — Everything Needed For A Great Shave.

Beerbods — 8 Hand Picked Beers Every 2 Months.

Tincture London Natural Cleaning Products — Detoxify Your Home.

Waterloo Tea— Reasonably Sourced Tea To The Door.

The Wine Society — Quality Sourced Wines.

Estrid Women’s Razors — For People That Don't Like Fluff.

Wild Nutrition Tailored Vitamins — Natural, Ethically Sourced Ingredients.

We Are Wild—Sustainable Natural Deodorant Delivered To Your Door.

MADE IN WALES.

Huna Sleepwear — Handmade Linen Sleepwear.

Maggie Cross Jewellery — Hand-Cut And Made In Cardigan.

Alis Knits — Statement Scarves.

Halen Mon Sauce — No Ordinary Sauce.

Beth Morris Workshops — Get Creative.

Crwst — Best Doughnuts in Town.

In The Welsh Wind — Crafting Bespoke Spirits.

Black and Beech — Thought Provoking Apparel.

Wright’s Food Emporium — Delicious Local Produce And Natural Wines.

Gold Freckles — Hand Knitted Super Chunky Knitwear.

Peter Bodenham — Inspired By Ceredigion Coastlines.

Phew.

Thank you for making it all the way to the bottom of the list. It is a labour of love to build it.

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